Steve Lesnard is a graduate of Babson College where he attained a Master of Business and Entrepreneurship and a Master in Business Administration. He has held a number of successful positions in global marketing, including General Manager and Global Vice President for Nike, giving him first hand experience of how to market products in today’s digital world.
A company’s ability to understand how their products will add real value to customers’ lives is what Steve Lesnard sees as the starting point in creating products. An understanding of what kind of customers are being targeted is also essential.
Steve Lesnard has defined two key principles that will lead to successful marketing. First of all it is important to keep the message simple and memorable. This is not as easy as it may sound and why talented marketers are so valuable. Highlighting how the product will benefit the customer, especially in new ways that will attract the consummer’s attention, is what will lead to sales. When Apple used “10k songs in your pocket” to advertise the iPod, it certainly caught peoples’ attention in a way that made them invision themselves with music always with them on the go.
The second principle that Steve Lesnard values is to bring the product to life by making it clear how the customer would use the product, how they would look using it, how others look using it. For this phase of advertising it is so important to pick the right people to broadcast the message. Using famous people who relate to the age groups in question, as well as praise from consummers in general, are just two ways that the digital age can get the message across to customers in ways that static advertising through magazines and even today’s television cannot match.
Strategic planning is an important skill to a business leader because it helps in strategy formulation, implementation and evaluation. It is through strategic planning that Mathew Fleeger has been able to push the needs and interests of Gulf Coast Western, an oil and gas exploration company, covered. In every business, planning is an important recipe for success. There is no company that can succeed without planning in advance on how to handle various aspects of the business and how to move forward in general.
As the president and the chief executive officer of Gulf Coast Western Limited, Mathew Fleeger is involved in the daily operations of the company. This means that he understands the challenges and opportunities that the field experts gets to experience as they continue with their research and exploration activities. By being in direct contact with the workers, Fleeger is able to formulate various strategic plans that will see the company maximize on the opportunities available while at the same time minimizing exposure to risks.
One of the strategic plans that Mathew Fleeger has been able to formulate and implement at Gulf Coast Western is the use of advanced technology in oil and gas exploration. It is important to highlight that a considerable number of companies have been using old technology to explore gases and oils. This is a strategy that has been adopted with the aim of lowering exploration expenses but it has proven not reliable as it has very low output.
Besides incorporating technology in the operations of Gulf Coast Western Limited, Mathew Fleeger has been pivotal in engaging other related and unrelated businesses in the entire industry. He is focused on ensuring that there is a good working environment that can support the operations of any company. This explains why Joint Venture has been able to enter into agreements with various oil and gas exploration companies in the United States.